It's NYC Marathon Week
The guys cooked up some content for Marathon Week, the results might just shock you.
Welcome to the Newsletter. I’d say something about how it’s nice to have you if it’s your first time here, but I’m certain no one new is reading this. So, thanks for sticking with us. And, because of that, I’d like to exert my power as Sometimes Editor of Content Farm to bestow ROTW honors upon anyone reading this. Congrats, all!
Stephen: Ryan, good morning.
Ryan: Hey *****.
SK: My glory, what a way to start. Alright Ryan, what week is it in New York City?
RS: Steve, it’s here again. The New York City Marathon. Can you believe it?
SK: I sure can. It’s a magical time to be in the Big Apple. The colors are going off, the air is crisp, and Midtown is buzzing with Sesame Street characters. It really is the perfect time of year.
How does it feel now that you are a citizen of the city, not just a dang tourist?
RS: To be honest, it kind of feels like a nuisance. There’s too much shit going on and instead of flying into town and trying to cram it all in, I’m just trying to live my life. I got other stuff to do, man. I gotta go exchange my out of state driver’s license. I have to vote. I probably have to go to the post office. At some point I’ll need groceries. You know what I’m saying?
I guess outside of that annoying stuff I just listed, the weather has been fantastic and a lot of friends are in town and I agree, generally, with the sentiment that it is the best time to be in New York City.
SK: It’s taken you three short months to become a grumpy New Yorker. That’s fantastic.
Can we talk about what you did last week?
RS: I’d love to talk about what I did last week. I guess at this point it was nearly three weeks ago. Time doesn’t matter. The other day I met up with a handful of runners who live and train in New York City that are part of Puma’s Project 3. We took their photos and we recorded a tiny bit of video and we made a few of our famous little movies.
SK: “The other day” is really a mindset. You mentioned something as “the other day” to me that happened half a year ago. But it doesn’t matter, you’re right.
Did you do anything you’re particularly proud of during this shoot, Ryan? How did you get out of your comfort zone?
RS: I’ll use “the other day” to describe something from my childhood. As I said, time has become irrelevant to me.
Something I’m proud of. Hmm. I suppose when Puma reached out to us for this project we had like three days to get it off the ground. So pulling something together that quickly was stressful and I suppose I’m proud that we were able to get it done at all. As far as the more technical, nuts and bolts of like camera work and directing? There’s some crash zooms in here that were kind of fun. So maybe that. I had a ton of running footage to choose from. I guess I did a good job.
SK: The timelines were not “ideal” and somehow we typically get tapped when that’s the case. So kudos to you for living up to our reputation.
We also got some fun sound design on these by our friends at Glue Factory Music. This isn’t something we always are able to do, but it does always level these pieces up when we have the means.
Regarding sound, you told me the other day that sound doesn’t matter. Do you still believe that?
RS: Alright for this question I am going to need you to elaborate on “the other day.” The other day 6 months ago? Or the other day like 8 years ago?
SK: This was probably a month ago. You might not even remember because I’m certain you don’t believe it and were just saying something!
RS: Sometimes it’s nice to say things just to see how they feel rolling around in your mouth. I certainly don’t believe sound doesn’t matter. An exception to this rule is if it’s just purely running stuff. Turn your mic off for all I care. Shell out some money to the Glue Factory and have them pump in bird song and foot falls. It doesn’t matter! But if you want your main character in a documentary saying “I am going to win Western States,” then you should probably at least have a shotgun mic pointed in their general vicinity.
SK: You heard it here (hear?) first: use a microphone when recording important audio.
RS: It’s Rabbitwolf’s Number One Rule.
Um. Anyway. The two athletes we hung out with were Kat Mayer and Keldy Ortiz. They were both incredibly nice and gracious with their time. They did basically whatever we asked of them and didn’t complain at all. Neither of them even took a bathroom break.
SK: Not even one Union 15.
RS: One day I hope to work with someone who looks at me at 1pm and says “that’s lunch, boss.”
Thanks for reading everyone. And if you didn’t understand what this newsletter was about, I will sum it up here: we made two 60-second videos for Puma about the New York City Marathon and Evan Perigo took some great stills to go along with them.
See them where you watch all your internet content: on your phone. See you next week! Bye bye!